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Backed by extensive audience research and trend analysis, we help you design and execute inspiring demand generation campaigns across a variety of
platforms to propel you toward your essential KPIs and business objectives.
Connections Planning
No matter where your audience is, our portfolio of digital and linear media buying services ensures you reach them through our relentless and cost-effective approach to brand response media marketing.
Our Services
Our advanced attribution, measurement, and reporting capabilities allow us to continually optimize and refine each and every aspect of your campaigns to maximize ROI at every step.
About Abacus®
Unlock the power of audience-first marketing with Connection Points, our proprietary consumer intelligence platform. Drawing on extensive audience research, we blend strategic insights and compelling messaging to craft campaigns that resonate with your target.
How we do it
Utilizing our data-driven insights, we pinpoint the moments when your target audience is most engaged, ensuring your brand message lands with precision across both digital and traditional platforms, all orchestrated through our relentless, cost-effective methodology.
Our Services
Abacus by Media Culture® leverages machine learning and predictive modeling to quantify the role of each consumer touchpoint, allowing for strategic optimizations that maximize short-term ROI and account for long-term impact.
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Through our Cultural Connections Model, we delve into the rich traditions and behaviors of various cultural groups, harnessing contextual insights and nuances to craft audience-specific strategies that transcend surface-level engagement and connect meaningfully with each segment.
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Engage Super Bowl Enthusiasts by leveraging our insights to craft dynamic campaigns that align with their passion, traditions, and media habits for maximum game-day impact.
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Health-conscious consumers are reshaping wellness culture by blending active lifestyles with environmental values. Discover insights into their mindsets and media preferences.
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Purpose-driven donors blend traditional values with modern giving, actively supporting causes that reflect their commitment to health and sustainability. Explore our insights to understand their mindful approach and engage effectively.
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